Formula 1 Crypto.com Miami Grand Prix
Director, Marketing
Spearheaded go-to market brand marketing strategy that delivered historic, record-breaking metrics:
275.7K fans on-site (+2.1% YoY)
#1 watched U.S. race in F1 history (3.6M viewers, +48% YoY)
#1 watched Sprint Race in F1 history (946K viewers)
#1 F1 race week social impressions (2.6 Billion, +33% YoY ) and engagements (125 Million, +50% YoY)
Cinematic Aftermovie
Race Day Promo
Guenther Steiner Media Day
Brand Sponsors & Partners
In this role I had the opportunity to work in close partnership with the below sponsors and partners, collaborating on developing custom content campaigns, brand activations and crossover content opportunities.
Hard Rock Car Livery Unveil
